What Is Morality Essay Example | Topics and Well Written Essays - 1000 words

What Is Morality - Essay Example ring of pension plans or their complete termination; reductions in health care benefits; and wage stagnation in spite of increased productivity† (Feldman, 2007). Indeed, it is through these ethical issues that a redefinition of the essence of business is important. Specifically, it is crucial to ask: (1) is the essence of business purely based on profitability and growth? And (2) should businesses be regarded as moral agents (and therefore be responsible for their actions)? While it is true that profit drives the business as it sustains business operations, it is not the sole determinant of profitability. Unfortunately, most businesses today solely focus on serving one type of stakeholder—their end consumers—that they fail to consider their other publics: employees, society, and the environment. In this regard, the implementation of the aforementioned ways to cut down costs may actually end up costly for the company, as these may lead to: (1) bad publicity affecting product loyalty; (2) lawsuits being filed to address improper employee treatment; and (3) investment withdrawals by image-sensitive shareholders. All of these examples reinforce the notion that ethical business practices can indeed translate to business profitability. However, it must be pointed out that viewing ethicality as a mere tool for profitability remains conceptually ambiguous, especially when attempting to shed light on their stark differences. This is why revisiting the essence of business is significant in order to glean insights on what the business is and how it should act. To begin, it must be made clear that a company is a ‘separate and self-determining’ entity since it is comprised of human beings who are completely capable of controlling the business—through culture creation, strategic business alignments, and operations planning—in order to achieve its goal of profitability. In this regard, any company is said to be free, and is therefore given its rights and

Australia in a Business Context Essay Example for Free

Australia in a Business Context Essay 1.1 Introduction In today’s world, internationalization is inevitable for companies competing in the global world, where their production, target market, business model were integrated across different frontiers (Robins 2000) and between different people in different countries (Schulte 2000) In this report, we will discuss about Fraser and Neave and the potential of a joint venture with University of Queensland, Brisbane to build student hostels within the university’s premises. The entry mode will be suggested based on supporting context and company analysis. Predicted impact of action will be considered and suggestions for further expansion of the university hostel market under the name of Fraser and Neave will also be made. 2.1 Context Analysis 2.1.1 Australia in business context Australia, being an open economy with open policies for trade and investments, she has attracted many foreign investors without the need of providing any special incentives (Euromonitor business environment: Australia 2013). Reaching a $986.7 billion of total GDP in year 2013, $618.9 billion comes from FDI alone. Due to harsh contractions in mining financial tightening by both the state and federal governments and the strong Australian dollar, the country’s economic growth will ease in the year 2013. (Euromonitor Australia Country Profile 2013) 2.1.2 Australia: Cultural Analysis Culture is a ‘powerful social construct’ (Boyacigiller, 2004) in diverse multicultural workforces, particularly vital in the sustainability and success for any international business (Doney, 1998). Through a series of empirical studies, Australia being a country of low context culture (Markus G 2011, 75) has 4 main characteristics identified of their community (Australia World View, 2001) and (Communicaid: Doing Business in Australia): 1. Linear, logical, individualistic, and action-oriented people. Australians are generally results orientated. Therefore when dealing business with Australians, statistics and figures are essential for a successful deal. Since they can be seen to have confrontational and strong opinions, business dealings with them would need to back up with research or evidence in order to convince them. 2. Community likes to avoid uncertainties As Australians are people who like to avoid uncertainties, they tend to be very straight to the point with their words with the intention of having them taken literally. To avoid any misunderstanding or future conflicts, business dealings with them would have to be very literal with all conditions on the table for discussion. Implicit messages will most probably go unnoticed. 3. Adopts a very egalitarian culture Australians avoids differentiation between individuals and are often preferred to be impartial, modest and have mutual respect for others. Therefore they prefer a more down to earth approach to business. They are also altogether more receptive to innovation, fresh ideas and encourage active discussions or debates. 4. Appreciates privacy When dealing with Australian business counterparts, it would be wise to stay within the lines and treat attempts at developing interpersonal relationships with much caution. 2.1.3 Australia: Legal Environments In relation to the construction of property, we would be looking at laws that are relevant. As a joint venture is suggested for the construction of the student hostel, we would have to consider the complications of contract law besides the obvious property law, employment and industry relations, and general tax issues. As the land that we are proposing to construct is within the University’s premises, a partnership with the university will give Fraser and Neave access to the land without any legislation to bind or cripple the project. Nevertheless, there would be a need to attain approval for development through the Integrated Development Assessment System (IDAS) under the Sustainable Planning Act 2009. An application would have to be submitted in order to get a development permit for the construction of the hotels. Required information for the approval will be as follows: * Material used * Any impacts to the surrounding environment * Completed development look (Queensland Government: Development Approvals, 2013) Further legal issues will be discussed at a later date when the university of Queensland accepts the joint venture intention. 2.1.4 Australia: Political Environments The Australian’s political environment have been consistently stable since the year 1996 to 2011 with a small drop in the year 2009 according to the political stability index (World Governance Indicators, 2011). Ranked top 50 worldwide, Australia’s political environment has made the nation an attractive location for business makers to invest in. In order to protect Australia’s AU$15 billion international education industry from competition, the government have made its commitment to quicken visa processing for international students and release a list of policies universities, international education and research (Back to board on foreign students, 2013). Although concrete releases of these policies are not known yet, we can expect better support from the government on Australia’s international education industry. This would mean the future outlook of industry sees potential for further educational development. With a faster visa processing for international students, the demand for accommodation will increase and there will be our market. 2.1.5 Market Size and Growth We first identify the primary market for student hostels as domestic and international students, those in which plans on residing away from their homes in pursuit of their academics. Based on the study by Government of Australia and assuming 20% of the Domestic Students and 80% of the International require hostel accommodation, Australia Universities will require hostels to accommodate about 450,000 students: Australia| Domestic| International| Full Time| Students enrolled| 934,110| 323,612| 884,179| Students(estimated) needing Accomodation | 20%| 80%| | Rooms Required| 186,822| 258,890| 445,712| Study done by Government of Australia (Department of Industry, Innovation, Climate Change, Science, Research and Tertiary Education) in 2012 Looking at the numbers reflected above, the demand for student accommodations is substantial, especially among international students where accommodation serves great importance as it puts their respective parents at ease of sending their Children overseas. Students commencing would also be a positive indicator for high occupancy turn over rates. Although reports have shown that Australia is one of the most expensive countries to study abroad in (Cost of studying in Australia putting off international students, it is claimed, 2013), Australia remains optimistic about the future of international education program as part of their GDP contributor. In the report by International Education Advisory Council (Australia Educating Globally), there would be an estimated increase in total number of international students by 30% in the year 2020. Market growth in this market would be projected to be escalating even if it might be time periods where the growth might temporarily slowed down (Australia focused on international student enrolment growth, 2013). 3.1 Company Analysis 3.1.1 Fraser and Neave Formed in the year 1883, Fraser and Neave have flourished into a brand that is ranked as one of the most successful and established organization in the Asia Pacific region. With a remarkable array of renowned brands that relish strong market leadership, Fraser and Neave traditionally made its reputation through the production and distribution from its own FN range and several other international brands. In the recent decades, Fraser and Neave have moved on to property development and publishing with ravishing results. Operating at S$32 billion worth of shareholders’ funds and total assets, Fraser and Neave is present over 20 countries spreading across Europe, Asia Pacific and the USA. Leveraging on its strength in brand and financial management, research and development, marketing and distribution, as well as many years of acquisition experience, its subsidiary companies across the three industries are able to receive strategic directions and key resources to ensure sustainability and success. 3.1.2 Fraser and Neave: Properties As part of the business diversification, Fraser and Neave developed the Property Industry as a new core business. Since 1990 from a single mall operator, Fraser and Neave have blossomed into a full-fledge real estate group, Frasers Centrepoint Limited (â€Å"FCL†), which achieved a total of $1,345 million dollars just in year 2012. The group’s overseas property subsidiary in Australia, Fraser Property Australia, has made outstanding success in the Australia property market with the very prosperous development of residential and commercial projects. Involved in joint venture partnership with Sekisui House Australia Holdings Pty Limited, Fraser Property Australia has established its brand and reputation as a property developer in Australia having their projects span across Perth, Western Australia and largely in Sydney. Aside from just property development, the group have also developed and runs a service apartment under their Fraser Hospitality where they own full management rights. 3.2.3 University of Queensland Ranked in the top 100 universities in the world, University of Queensland is the first university that opened in the state and the largest university in Queensland. With a total of 4 major campuses – St Lucia and Herston in Brisbane and Ipswich and Gatton in South-East Queensland, the University have invested significantly in development and construction providing students with conducive environments for studies, research and other school activities. Covering a total of 1376 hectares of land 754,500 m2 (gross floor area) of which occupied by 764 buildings holding 522 teaching rooms and 1588 laboratories. 10 of which are residential colleges that provides student accommodations and places academic activity in a community setting of students and faculty. All residential colleges are located at the main St Lucia Campus. We note that there are no other student accommodations located in the other 3 campuses – Herston Ipswich and Gatton. Students studying in these campuses are encouraged to look for accommodations that are near the schools. In the University of Queensland, there are more than 46,863 students including 11,389 international students from 142 nations around the world. Of the total 46,863 students, there are presently only 2,955 rooms available within the University as follows: College with Residence| Student with Residence at the College| Cromwell College| 247| Duchess College| 200| Emmanuel College| 340| Grace College| 180| Halls of Residences| 440| International House| 238| Kings College| 298| St. John College| 263| St Leo’s College| 212| Union College| 334| Woman’s College| 203| Total Residence| 2,955| Assuming 80% of the International and 20% of the Australian Students desire accommodation within the University, the University of Queensland will require an additional of 13,000 rooms that it does not have today! Based on an average AU$4,500 per year per residence fee, we estimate a Business Potential of AU$58 million per annum if all 13,000 rooms are provided. 4.1 Entry Mode 4.1.1 International Joint Venture We proposed that the entry mode for Fraser and Neave in developing and managing Hostel Accommodation within the University be an international joint venture with University of Queensland. This entry mode is proposed mainly due to the ownership rights for the land within University. This also simplifies the challenges of property rights and taxes. This Joint Venture is formed on the basis of University of Queensland providing the land while Fraser and Neave will provide the resources to build and operate the Hostel, which is the key strength of Fraser Property Australia. Through the company analysis, it can be seen that University of Queensland has a potential shortage of 13,000 student accommodation. Therefore the construction of a student hostel in the campuses will increase the attractiveness and reliability of the school to domestic or international students. In the initial phase, the proposed hostel construction would take place in campuses in South-East Queensland (Ipswich and Gatton) as these campuses are far away from the only campus in Brisbane that provides student accommodations. Based on the current capacity of only 2,955 residences within the University, we are confident that there will be strong student occupancy rates to uphold the sustainability of the hostels. We believe that the University of Queensland would be able to attract and house more domestic and international students with the value addition of these hostels while receiving percentage of it earnings. Fraser and Neave could also benefit by entering the market of student hostels through this singular joint venture. If proven to be a success, Fraser and Neave could move into the development of student hostels in Australia and the rest of the world that offers international studies aside from residential and commercial buildings. This is a niche market that has not been developed by any multinational companies and has the potential worth looking into. As Fraser and Neave is already in a joint venture with Sekisui House Australia Holdings Pty Limited with its subsidiary Fraser Property Australia, it would be wise to approach this new joint venture as partners. This would allow Fraser and Neave to once again tap onto the expertise of its local partner and mitigate the development cost between its partners. Therefore the joint venture will be proposed to run three ways. 5.1 Scale Analysis: International Joint Venture 5.1.1 Scale of Entry Since construction and management of student hostels in a University is considered to be a new extension of Fraser and Neave’s properties development, we would propose a conservative approach in the scale of market entry. We would propose an initial accommodation for 500 students, which will generate AU $2.25 million per annum, and this can be subsequently expanded to more accommodations depending on the availability of land within the University of Queensland. Although small, it allows Fraser and Neave more time to learn about this market. As this particular market is very niche with only small players traditionally, it will take time for Fraser and Neave to study the characteristics of the market and develop the most effective and functional way to progress this into a large-scale international hostel construction business. This also limits Fraser and Neave’s exposure to the monetary and economic losses that might follow if this project is a failure. 5.1.2 Risk Levels and control Given that the hostel is only for 500 students, the risks in this project are also relatively low in relation to the small scale of entry. Nonetheless, these are the possible risks involved and how to mitigate them: Sudden project withdrawal from the University of Queensland Land owned by the school required for the hostel constructions may be needed for other University purposes. To avoid this risk, conditions for the withdrawal of the joint venture have to be carefully constructed in the contract to ensure a high penalty cost if any party were to decide to withdraw. Disapproval of property development by local authorities or state government agencies To avoid last minute disapproval, Fraser and Neave must ensure that all conditions posed by the authorities are fulfilled before filing for approval. Sudden hike of interest rates for the properties building sector Although this is a risk that cannot be mitigated substantially, a possible way to minimize it would be to make payments in full. This would however increase the financial investment for the project in a shorter time frame. A more prudent approach is to ensure fixed interest rates are negotiated prior to the start of the projects. Sudden drop in student numbers in the proposed campuses Opening the rooms for rent to students of schools nearby could mitigate this risk however; it would have to be based on agreement with University of Queensland. Students from the university will also be given priority in this case. 5.1.3 Return Levels Return of investments for the proposed project will be 17% 20% per annum for each hostel. Payback period for the hostels will be at approximately of 4 years. 5.1.4 Control Levels Control levels for this form of entry mode is lower due to the number of parties involved. As this is a three way partnership proposed, Fraser and Neave must ensure that it has all the management decision for construction and management of the hostel thereafter. The agreement with the other 2 joint venture partners is needed and should be detailed in the agreement prior to project start. 5.1.5 Integration Levels With a long-term joint venture partner (Sekisui House Australia Holdings Pty Limited), integration with the local construction environment will not pose a great threat to Fraser and Neave. Along with the past experiences of commercial and residential properties in Australia, the integration of their construction contribution in this project is expected to be positive. On the other hand, partnership with a University is a first for Fraser and Neave and they might be hindered by the new rules and regulations that are imposed by the school. This can be mitigated by understanding the limitations of the school and its school grounds before the commencement of the construction. 6.1 Conclusion There is a great potential in extending Fraser and Neave construction line towards hostels construction with the increasing demand of international education in Australia. Being an undermined market, hostels construction will give Fraser and Neave competitive advantage as one of the first multinational company to internationalize this business. A joint venture with a renowned University worldwide gives the group an exposure to other Universities if proven to be successful. The joint venture would also provide the group with reliable knowledge and information essential for bringing this business into international grounds. A possible development can also arise from this business plan with the introduction of a brand new brand extension ‘Frasers Hostels’, the management of all the Fraser and Neave hostels across the globe. Total Word Count: 2750 References: Websites Fraser and Neave. Our Business. Available: http://www.fraserandneave.com/FN_ourbusiness_properties.asp. Last accessed 17th Aug 2013. Central Intelligence Agency (2013). The World Fact Book: Australia. Available at: https://www.cia.gov/library/publications/the-world-factbook/geos/as.html. Last Accessed: 17th Aug 2013. Fraser and Neave. Fraser Property. Available: http://www.frasersproperty.com.au/. Last accessed 23th Aug 2013. Alvin Chua. (2011). Fraser and Neave. Available: http://infopedia.nl.sg/articles/SIP_1792_2011-03-04.html. Last accessed 23th Aug 2013. Communicaid. (2009). Doing Business In Australia, Australian Social and Business Culture. Available: http://www.communicaid.com/access/pdf/library/culture/doing-business-in/Doing%20Business%20in%20Australia.pdf. Last accessed 20th Aug 2013. College of Marin. High-context and Low-context Culture Styles, Available at: http://www.marin.edu/buscom/index_files/Page605.htm. Last Accessed: 18th Aug 2013. http://acad.depauw.edu/ (2001). Australia World View. Available at: http://acad.depauw.edu/~mkfinney/teaching/Com227/culturalportfolios/australia/WorldView.htm. Last Accessed: 18th Aug 2013. Australian Government Department of Foreign Affairs and Trade (2012). Legal Systems. Available at: http://www.dfat.gov.au/facts/legal_system.html. Last Accessed: 22th Aug 2013. Intead International Education Advantage, LLC (2013). Australia focused on international student enrolment growth. Available at: http://www.intead.com/australia-focus/. Last Accessed: 23th Aug 2013. Queensland Government Department of State Development. Infrastructure and Planning (2013). Development Applications. Available at: http://www.dsdip.qld.gov.au/development-applications/development-application-process.html. Last Accessed: 25th Aug 2013. Queensland Government Department of State Development. Infrastructure and Planning (2013). Development Assessment Process. Available at: http://www.dsdip.qld.gov.au/development-applications/development-assessment-process.html. Last Accessed: 25th Aug 2013. Worldwide Governance Indicators. Australia. Available at: http://info.worldbank.org/governance/wgi/sc_chart.asp#. Last Accessed: 25th Aug 2013. Newspaper Article Andrew Trouson and Bernard Lane (2013). Back to board on foreign students. The Australian, 04 September, Available at: http://www.theaustralian.com.au/national-affairs/election-2013/back-to-board- on-foreign-students/story-fn9qr68y-1226710079478. Last Accessed: 4th Sep 2013 Books / Peer reviewed journals Jan Aart Scholte (2000). Globalization: A Critical Introduction Second Edition. Great Britain: Creative Print and Design (Wales), Ebbw Vale. Robins Kevins (2000). ‘Encountering Globalisation’ by David Held Anthony McGrew. The Global Transformations Reader. Great Britain. TJ International, Padstow, Cornwall. pg 239 – 245. Markus G. Kittler, David Rygl and Alex Mackinnon. (2011). Beyond culture or beyond control? Reviewing the use of Halls high-/low-context concept. International Journal of Cross Cultural Management. 11 (1), pg 63-82. Doney PM, Cannon JP, and Mullen MR (1998). Understanding the influence of national culture on the development of trust. Academy of Management Review 23: 601–20. Boyacigiller NA, Kleinberg J, Phillips ME, and Sackmann SA (2004). Conceptualizing culture: elucidating the streams of research in international cross-cultural management. In: Punnett BJ, Shenkar O (eds) Handbook for International Management Research. Ann Arbor, MI: University of Michigan Press 99–167. Reports Fraser and Neave (2012). FN Annual Report 2012. Fraser and Neave. Singapore. Last accessed 17th Aug 2013 International Bank for Reconstruction and Development / The World Bank (2013). Doing Business 2013. The World Bank and the International Finance Corporation. Washington Dc. Last accessed 17th Aug 2013. Euromonitor International (2013). Business Environment: Australia. Euromonitor International. Last accessed 17th August 2013. Global Market Information Database Euromonitor International (2013). Australia Country Profile. Euromonitor International. Last accessed 17th August 2013. Global Market Information Database Clayton UTZ (2012). Doing Business in Australia. Clayton UTZ. Last accessed 22nd Aug 2013 International Education Advisory Council (2013). Australia – Educating Globally. International Education Advisory Council. Australia. Last accessed 23th Aug 2013. Government of Australia Department of Industry, Innovation, Climate Change, Science, Research and Tertiary Education (2012). Summary of the 2012 full year higher education student statistics. Government of Australia Department of Industry, Innovation, Climate Change, Science, Research and Tertiary Education. Australia. Last accessed 23th Aug 2013.

Olivopontocerebellar Atrophy Essay -- Biology Biological Essays

Olivopontocerebellar Atrophy Olivopontocerebellar atrophy (OPCA) was first described in 1900 by Dejerine and Thomas. OPCA is a group of dominant inheritance and sporadic neurological disorders characterized by a chronic, progressive, cerebellar ataxia that begins in middle age. The cerebellum and its connections are the primary sites of the disease in chronic progressive disorders that often occur in familial or hereditary patterns. Postmortem studies indicate an atrophy of the cerebellum, pons, and inferior olives. This neuropathological neuronal cell loss permits classification of OPCA as a non-Alzheimer’s neurodegenerative illness. Gross postmortem inspection of the brains of patients with OPCA shows marked shrinkage of the ventral half of the pons, and disappearance of the olivary eminence on the ventral surface of the medulla. These brains also exhibit an atrophy of the cerebellum with degeneration of the middle cerebellar peduncles, and to a lesser extent, of the inferior peduncles. Thus, the cerebellum suffers mainly through atrophy of its afferent fibers. The neocerebellum and the olive undergo the primary degeneration. The purkinje cells of the cerebellar cortex are affected secondarily. Histological examination shows severe degeneration of Purkinje cells, reduction in the number of cells in the molecular and granular layers of the cerebellar cortex, severe loss of the number of cells in the pontine nuclei and olives, and demyelination of the middle cerebellar peduncle. The cerebellar nuclei are well preserved. The tegmentum of the pons, the corticospinal tracts, and the restiform body are also usually unaffected. In clinical cases involving extrapyramidal symptoms, degenerative changes in the striatum, espec... ...s Elevated in Brain of Patients with Dominantly Inherited Olivopontocerebellar Atrophy. Neuroscience Letters (submitted publication). Kish, Stephen J. et al : Brain Amino Acid Abnormalities in Dominantly Inherited Olivopontocerebellar Atrophy. Revised manuscript in preparation for resubmission to J. Neurochemistry. Kish, Stephen J. et. al. Cognitive Deficits in Olivopontocerebellar Atrophy: Implications for the Cholinergic Hypothesis of Alzheimer’s Dementia. Annals of Neurology: 24 (2), 200-206, 1988. Rowland, Lewis P. (ed.): Merritt's Textbook of Neurology, eighth edition. Lea and Febiger. Philadelphia, 1959, pp. 630--631. Snell, Richard S: Clinical Neuroanatomy for Medical Students. Little, Brown, and Company, Boston, 1957, pp. 220--222. Walton, Sir John. Brain's Diseases of the Nervous System. Oxford University Press. New York, 1955, pp. 365. Olivopontocerebellar Atrophy Essay -- Biology Biological Essays Olivopontocerebellar Atrophy Olivopontocerebellar atrophy (OPCA) was first described in 1900 by Dejerine and Thomas. OPCA is a group of dominant inheritance and sporadic neurological disorders characterized by a chronic, progressive, cerebellar ataxia that begins in middle age. The cerebellum and its connections are the primary sites of the disease in chronic progressive disorders that often occur in familial or hereditary patterns. Postmortem studies indicate an atrophy of the cerebellum, pons, and inferior olives. This neuropathological neuronal cell loss permits classification of OPCA as a non-Alzheimer’s neurodegenerative illness. Gross postmortem inspection of the brains of patients with OPCA shows marked shrinkage of the ventral half of the pons, and disappearance of the olivary eminence on the ventral surface of the medulla. These brains also exhibit an atrophy of the cerebellum with degeneration of the middle cerebellar peduncles, and to a lesser extent, of the inferior peduncles. Thus, the cerebellum suffers mainly through atrophy of its afferent fibers. The neocerebellum and the olive undergo the primary degeneration. The purkinje cells of the cerebellar cortex are affected secondarily. Histological examination shows severe degeneration of Purkinje cells, reduction in the number of cells in the molecular and granular layers of the cerebellar cortex, severe loss of the number of cells in the pontine nuclei and olives, and demyelination of the middle cerebellar peduncle. The cerebellar nuclei are well preserved. The tegmentum of the pons, the corticospinal tracts, and the restiform body are also usually unaffected. In clinical cases involving extrapyramidal symptoms, degenerative changes in the striatum, espec... ...s Elevated in Brain of Patients with Dominantly Inherited Olivopontocerebellar Atrophy. Neuroscience Letters (submitted publication). Kish, Stephen J. et al : Brain Amino Acid Abnormalities in Dominantly Inherited Olivopontocerebellar Atrophy. Revised manuscript in preparation for resubmission to J. Neurochemistry. Kish, Stephen J. et. al. Cognitive Deficits in Olivopontocerebellar Atrophy: Implications for the Cholinergic Hypothesis of Alzheimer’s Dementia. Annals of Neurology: 24 (2), 200-206, 1988. Rowland, Lewis P. (ed.): Merritt's Textbook of Neurology, eighth edition. Lea and Febiger. Philadelphia, 1959, pp. 630--631. Snell, Richard S: Clinical Neuroanatomy for Medical Students. Little, Brown, and Company, Boston, 1957, pp. 220--222. Walton, Sir John. Brain's Diseases of the Nervous System. Oxford University Press. New York, 1955, pp. 365.

Oprah Winfrey Eulogy for Rosa Parks Essay

This paper will evaluate the Oprah Winfrey Eulogy for Rosa Parks â€Å"†¦God uses good people to do great things.† The purpose of this speech to evaluate Oprah Winfrey speech utilizing the critical thinking skills that have been acquired during term. The paper explains the purpose of the speech as well as answers questions to why words or phases were selected. Given the General Education Assignment in my Critical Thinking class was to evaluate the famous eulogy that Oprah Winfrey had spoken on October 31, 2005 at Metropolitan AME Church in Washington, D.C. for Rosa Parks. This speech was given in front of Reverend Braxton, family, friend, admirers, and the amazing choir. The purpose of this speech was for people to understand young Oprah’s Winfrey appreciation of Rosa Parks and what she did Oprah’s speech is about the effect that Rosa Parks had on her as a child growing up in the South, during height of the Civil Rights Movement. Oprah remembered as a child, how her father explained to her about this colored woman (Rosa Parks) who had refused to give up her seat and in her mind, she thought â€Å"she must be really big.† Oprah imagined that Rosa Parks must be at least 100 feet tall and must be a stalwart, strong, and carrying a shield to hold back all the white folks. This is especially significant, considering that unlike the few black public figures of the time who were ministers, athletes, and entertainers. Rosa Parks was a regular person, a house keeper who rode the bus like young Oprah herself. Oprah Winfrey began to state how it was an honor for her as a â€Å"colored person† to be able to present a speech for a well known African American female hero. I personally found it interesting that Oprah used the term â€Å"colored† to describe African American people considering it’s been deemed inappropriate for the better part of the last forty years or so. This term â€Å"colored† is offset by a set of quotations which relates back to Fundamentals of Critical Thinking by Burton Porter in Chapter 2, where he states that in the process of communication we usually employ wo rds to convey some meaning, but occasionally we refer only to the words themselves and not to what they convey. We know that in this case Oprah was using this word because it had a particular meaning which grouped all African American people. Oprah intentionally used this term that was looked at as negative at the time to exalt Rosa Park’s and her accomplishments This relates to how oppressed people has used terms to denigrate them and turn them around as terms of endearment or pride. Oprah’s speech went on to describe how Rosa’s sacrifices inspired her to become the woman that she became today. â€Å"Without that inspiration, after being raped at age 9 and having a baby at age 14, she may not have been able to work on the radio while still in high school or co-anchored the local evening news at age 19.† www.Oprah.com Oprah Winfrey was headed towards to the life of being a regular person just as Rosa Parks, living a normal life as many other African Americans, fighting for equal rights. Oprah also thanked Rosa for herself, and for every colored girl, and colored boy, who didn’t have heroes who were celebrated. Referring back to Porter in Chapter 10, this was an inductive generalization of Rosa Park’s impact on Oprah and the world in general. Inductive generalization tends to get us in trouble as if did for Oprah in this speech because there was only a few sample statements based on one or two instances where a conclusion was drawn. Porter quotes George Hegel â€Å"An idea is always a generalization, and generalization is a property of thinking; to generalize means to think.† I would personally say this speech was very informal as it didn’t give specific examples of how Rosa actions impacted Oprah’s trajectory. There is no definitive evidence that what Rosa Parks did impacted Oprah going on to become the most successful talk show host in the history of broadcasting. Don’t tell that to Oprah because she stated herself that she would not be where she is today if it had not been for Rosa Parks. Overall, I believe that although this was an inductive speech, it highlighted Rosa Park’s impact on Oprah Winfrey and the Country in general. The language and terminology used in this speech does relate closely to the understanding of today’s literature. This speech was presented in a very straight forward way. The fact that Rosa Park’s did not give up her seat on the bus, to a white male, has made history for the Equal Rights Movement. Reference 1. www.Oprah.com 2.The Fundaments of Critical Thinking. Burton F. Porter Copyright 2002.

A History of the World in 6 Glasses

A History of the World in 6 Glasses by Tom Standage is a non-fiction historical novel, whose main purpose is to show the surprisingly pervasive influence of certain drinks on the course of history. Then it takes the reader on a journey through time to show the history of mankind through the lens of beverages. The thesis of the novel is that through history certain specialty beverages have affected more than just the diet of people and changed political aspects, economic standings, religious ceremonies and social views throughout human history. Standage clearly favors the subject written about and offers no information or analysis to disprove the thesis of the novel. Tom Standage is an author of 3 other novels, which are also historic analyses, which support his information and research provided in this book. Standage’s professional background gives novel its authority. A History of the World in 6 Glasses is broken down into six sections, one for each drink, the first of which is beer. Man's first civilizations where founded after the adoption of farming and the domestication of cereal grains. This improvement in lifestyle helped the â€Å"emergence of administrators, scribes, and craftsmen.† [1] Not only did beer nourish man’s first civilizations, but also â€Å"their wages and rations were paid in bread and beer.† [2] Wine, the next beverage, played a major role in the flourishing Greek and Roman cultures. Wine initiated vast seaborne trade, which spread their philosophy, politics, and literature. The book points out how these advancements originated and grew at formal Greek drinking parties. The Romans, who absorbed much of Greek culture, continued the strong use of wine. After the middle ages, Europe was awakened by the discovery of ancient knowledge, safeguarded by Arab scholars. The Age of Exploration/Colonial Period was improved by the knowledge of distillation, which made new drinks. The novel describes how these condensed forms of alcohol (Brandy, Rum etc.) were so popular, especially in the American colonies, that â€Å"they played a key role in the establishment of the United States.† [3] The fourth beverage presented is coffee. Coffee quickly became the drink of intellect and industry being known to sharpen the mind. Taverns were replaced with a more sophisticated meeting place, the coffeehouse. These â€Å"led to the establishment of scientific societies and financial institutions, the founding of newspapers, and provided fertile ground for revolutionary thought.† [4] Once established as England's national drink, tea imports from first China and India led to massive trade. The book describes the power of the British East India Company, which â€Å"generated more revenue than the British government and ruled over far more people,† wielding more power than any other corporation in history. [5] This imbalance of power had an enormous effect on British foreign policy, and led to the independence of the U.S. Like most of the drinks discussed in this novel, Coca-Cola was originally devised as a medical drink. More than any other product, Coca-Cola has stood as the symbol of America's â€Å"vibrant consumer capitalism.† [4] Rather than shrink at the challenge, Coca-Cola took full advantage of the challenging times it found itself in, gaining ground through the depression, and then traveling alongside our soldiers into WWII, becoming a global phenomenon. A History of the World in 6 Glasses is very useful and beneficial to the AP World History curriculum. In a teaching course, the teacher could assign a chapter of reading as homework in each unit. For example, the beer chapter would be in Unit 1, wine at the end of Unit 1 or beginning of Unit 2. Spirits and Coffee could be assigned in Unit 3, Tea in Unit 4, and Coca-Cola in Unit 4 and 5. Teaching the kids through a different view of the world would be its unique contribution to the program. Tom Standage, the author, was successful in proving his thesis throughout the novel. The thesis is clearly stated in the introduction, then supported throughout each chapter and then reiterated in the epilogue. There was plenty of evidence in the book, including quotes, poems, statistics pictures, maps etc. The book was not bogged down in a specific part, though it sometimes went into too much detail of the process of making the beverage. I have to confess that when I first picked up A History of the World in 6 Glasses, I did not expect to enjoy it. Firstly, I was wondering how a book could to sum up world history in less than 300 pages. Second, I do not drink 4 of the 6 beverages discussed in this book. Therefore, I was not keen on learning about their histories. However, I quickly learned that this book is more than just how and when these 6 drinks were made, but how it affected our modern world. A History of the World in 6 Glasses makes it clear that the history of mankind is a history of our consumption. Whether we are pondering revolution in a Coffeehouse in Paris or throwing tea leafs into the ocean in Boston, these drinks have had an impact on who we are. I highly recommend this book to anyone thirsty for knowledge! As Standage says, â€Å"They survive in our homes today as living reminders of bygone eras, fluid testaments to the forces that shaped the modern world. Uncover their origins, and you may never look at your favorite drink in quite the same way again.† [6]

Colossus Of Rhodes essays

Colossus Of Rhodes essays In 408 B.C. the city of Rhodes was built, on the island, of Rhodes. The city was made to fit well with the best natural harbor on the island. It was an important economic center in the ancient world. Located just off the southwestern tip of Asia Minor, about where the Aegean Sea meets the Mediterranean. In 357 B.C. it was conquered by Mausolus of Halicarnassus, whose tomb is also one of the seven wonders of the ancient world. In 340, it fell into Persian hands. Alexander the Great conquered it in 332 B.C. When he died, many men wanted to be king, but one was never really chosen. Soon after Alexanders death, Demetrius attacked the city with an army of 40,000 men; more than the entire population of Rhodes. He had 2 great super towers made to destroy the city army of Rhodes. But they defeated Demetrius by flooding a trench outside the walls, which stuck the heavy tower in the mud. To celebrate this victory, they decided to make a huge statue of the god Helios. They melted bronze from Demetrius war machines. They used the super tower Demetrius had left behind as the scaffolding for the project. According to a noted historian the Colossus took 12 years to build. Some other historians place the start of the work in 304 B.C.. The statue of the god Helios, was one hundred and ten feet high, and stood on a pedestal that was fifty feet high. Its been popularly pictured spanning the harbor entrance so that ships passed beneath it. This of course, is not correct, it was actually posed in a traditional Greek matter; nude, wearing a spiked crown, shading his eyes with his right hand, and holding a cloak in his left. If it were spanning the harbor, they would have been forced to close the harbor to make it, which would shut down their economy. Some people call the Statue of Liberty, the New Colossus. There IS a reason to this, the statue of Helios, and the Statue of Liberty, are the same size. The Statue of Liber...

buy custom Medicare essay

buy custom Medicare essay The current and future financial status of the Medicare has largely been subject to the health reforms that have taken place in the recent past. Some of these reforms increase the Medicare spending while others decrease the expenditure, geared at increasing benefits either in coverage or to facilitate the efficient operations of the program respectively. Others improve the quality and delivery of care. Considering benefits improvement, we have a hundred and five billion dollars budgeted for a period of ten years. From the year 2011, Medicare will be covering new annual wellness visits, which will have a personalized prevention plan. In this plan the expenditure will be five billion dollars. Primary care physicians and other providers will spend additional eight billion dollars. What one can conclude from this argument is that Medicare is experiencing a lot of financial constraint. It, therefore, has been necessary to ease this mounting pressure (Barr, 2011). The government and Medicare organizations have put dramatic efforts to increase Medicare savings; as a result the savings have increased to five hundred and thirty three billion dollars. This has been possible due to the reduction of expenditure by Medicare as propelled by the health reform law. The annual increase in payments that health providers ought to receive from Medicare has generated 219 billion dollars. Other reductions generated from provider payments also contributed to this savings portion. An approximate of twenty five percent (136 billion dollars) of the total savings generated from reductions in payment made to medical advantage plans. An increase in the premiums payments for higher income beneficiaries of Medicare is yet another source contributing thirty six billion dollars. It is worth noting that the new board, tasked with reducing Medicare expenditure to levels below defined targets, contributes to sixteen percent whereas other delivery reforms contribute to twelve percent of the total savngs. In the current time, people have a choice of a traditional fee-for service Medicare, or one can enroll in a Medicare advantage plan (MA); for instance, HMOs and PPOs. Note that Medicare advantage plans normally receive a given fixed amount of money for every enrollee. Therefore, they get more than the amount traditional Medicare receives. This is a move by the congress, aimed at encouraging more Medicare advantage plan participation, as well as higher enrollment. Consequently, more plans have been developed with increasing enrollments (Brown, 1992). In fact, the number of enrollees has increased by more than double from the initial size between the year 2004 and 2010. Medicare has thus been compelled to pay more for beneficiaries who enroll in Medicare advantage plans, than it does to those of traditional Medicare. From cost-benefit analysis it is evident that the Medicare program has higher expenditure to revenue thus shortening the life of Trust Fund and increasing payments made by other beneficiaries. In ten years, the Medicare expenditure has to be reduced by one hundred and thirty six billion dollars due to three key provisions. Freezing benchmarks is one of them. If plans presented a bid to Medicare that is below the benchmark, they would be allowed to keep 75% of the difference in their offer and the Medicare maximum, also called the rebate. The health reform law freezes a maximum payment that Medicare will pay the Medicare advantage plans in 2011. The law freezes in decreasing proportions of payments based on the average Medicare cost in every county in the year 2012. In addition, Medicare keeps a larger share of the difference between the plans bid and the county level benchmark. This reduces the amount that plans were previously able to keep, called the rebate. The law also includes a new system of bonus payments to plans, based on a new five star quality rating system. Their impact is not known yet, but it is highly likely that the followwing will happen: there will be fewer enrollees in the Medicare advantage plans, extra benefits for Medicare advantage plans, enrollees will be fewer with time, and finally, the number of plans will probably be fewer (Timothy, 2010). CBO has initiatives estimated to reduce Medicare expenditure by twelve billion dollars in ten years. One of them is a reduction of payments for cases of hospitalization that are preventable. The other one is reduced payment on conditions that are hospital-acquired. Before the implementation of the law on health reforms, analysts of the Medicare part A Trust Fund projected that this trust fund was going to be exhausted by the year 2017. With the enforcement of the Health reform legislation, the Part A Trust Fund will last up to 2029. This is because of the Medicare savings provision, and the new Medicare payroll tax provision. Because of the increase in health cost with time, we expect that Medicare will face tough challenges in the future. In fact, it is likely to double as the share of the gross domestic product (GDP). In proportion terms, it will increase from 3.5% in the year 2010 to 6.4% in the year 2030. The Congressional budget office shows that a rise in health cost has caused a growth in Medicare enrollment, and not due to the Baby Boom generation. The major courses of increase in Medicare spending are: price inflation leading to prices increase, increased volumes of beneficiaries and the introduction of new technologies in the Medicare program. As the population ages, they tend to turn to the Medicare. Medicare, in this case, is taken as a primary source of health insurance. The public also considers Medicare as a pillar of retirement security (Barr 2011). We expect the health reform law to reduce the Medicare spending significantly. By 2015, for example, we project the Medicare spending to be less by fifty billion dollars. Therefore, we anticipate improved financial status in future, holding other factors constant. Buy custom Medicare essay

Starting a Business Letter with Dear Mr.

Starting a Business Letter with Dear Mr. Starting a Business Letter with Dear Mr. Starting a Business Letter with Dear Mr. By Maeve Maddox Several years ago, when a reader said he refused to use â€Å"Dear So-and-So† to begin a business letter because dear is too intimate a word to use with a stranger, I assumed that he represented a minority of one. Who, I wondered, would interpret an established convention like â€Å"Dear Sir† literally? Little did I know! I’ve recently stumbled across numerous articles with titles like â€Å"Is ‘Dear’ Dead as a Salutation?† I was amazed to find comments like these: From an English professor Rarely would anyone use dear when writing a friend, but it might be appropriate when applying for a job or emailing a boss. From a teacher Several men admitted they couldn’t force themselves to use Dear to address a business acquaintance, especially one they didn’t like. From a business consultant Dear comes across as too formal–or simply plain creepy and overly intimate.  And between men, the use of it can appear a bit too effeminate. I was surprised to learn that â€Å"rarely would anyone use dear when writing a friend.† When I lived in England, I wrote a lot of letters: to my parents, my brother, grandmothers, my aunts, and friends. Every one of those letters began with â€Å"Dear So-and-So.† Mind you, they were also written by hand with a fountain pen. Even now, on the few occasions that I write a letter to a friend with the intention of putting it in an envelope and mailing it, I still begin with â€Å"Dear.† It’s a convention. It’s courteous. It’s respectful. Just as bizarre as saying that one rarely begins a letter to a friend with Dear is the idea that using Dear to address a business acquaintance is a source of stress in grown men. Certainly, email has changed the way people communicate in writing. Because of its memo format and ease of sending, email has developed relaxed conventions for informal exchanges between friends and colleagues. For this kind of writing, a formal salutation is out of place. But even with email, a distinction is to be drawn between informal and formal communication. â€Å"Hi, So-and-So† is not a suitable way to address an unknown recipient from whom you want something. â€Å"Hey, So-and-So† is worse. â€Å"Dear Mr. Jones† and â€Å"Dear Ms. Smith† are emotion-neutral writing conventions. What I find â€Å"simply plain creepy† is the notion that the salutation Dear can be construed as â€Å"intimate† or â€Å"effeminate† in the context of a business letter. As the professor says in The Lion, the Witch, and the Wardrobe, â€Å"Bless me, what do they teach them at these schools!† Related posts: ‘Dear Sir’ and Other Business Conventions Dear Sir Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Compared "to" or Compared "with"?Homonyms, Homophones, Homographs and HeteronymsWriting Styles (with Examples)

Japanese history part 2 Essay Example | Topics and Well Written Essays - 1000 words

Japanese history part 2 - Essay Example This regime was in no position to exercise control over its domains, and was incapable of defending the nation from the threat posed by the Western powers (Asia for Educators, Columbia University). Moreover, in the year 1853, the Western threat crystallized with the arrival of Matthew Perry and a US Navy squadron. Their demand was that Japan had to open its shores to commerce from the West. The weakness of the Shogunate compelled it to enter into several inequitable treaties, wherein Japan had to grant special legal and economic privileges to the Western nations (Asia for Educators, Columbia University). Another instance of the effect of Western Imperialism upon weaker Asian nations was China, which was ruthlessly exploited by the European powers. In order to prevent a similar fate, a group of middle-ranking samurai deposed the Shogun in the year 1868. Their aim was to modernize the nation, and they realized that feudalism had to be destroyed for achieving their purpose (Asia for Educators, Columbia University). In addition, this intervention served to place Japan on a course of radical modernization without any bloodshed. The change wrought by this revolution, was perhaps unrivalled in history. This fundamental change was ostensibly aimed at restoring rule to the Japanese Emperor. The latter adopted the reign name Meiji or enlightened rule. As such, the Meiji Restoration proved to be a fundamental revolution (Asia for Educators, Columbia University). Consequently, Japan underwent a transition to a capitalist production system from a pre-capitalist mode, without experiencing a social revolution. The Nipponese example demonstrated that the restructuring of social relations of production, during the shift from a feudal to a capitalist system did not necessitate the active political participation of the lower classes (Barker). However, as shown by several scholars, social revolution is not an essential

Critical Thinking about the Vietnam Conflict Research Paper

Critical Thinking about the Vietnam Conflict - Research Paper Example Meanwhile, the cold war was in its peak. Therefore, the US leaders hesitated to take actions as this could trigger tension which may eventually lead to World War III (Leuhusen par 1). However, tension became irresistible later after which the battle ensued. William, who was a US commander, led the US army in the battle. A tough war started soon during which a large number of people lost their lives. Media in Vietnam War In the contemporary world, the role of media in influencing the people has significantly increased. The media can significantly influence the people’s thinking either positively or negatively. The media has also played a major role in improving communication across the world. During the Vietnam War, the media had a pivotal role that had a strong impact on the way people conducted themselves then. The main factor that causes war is the differences among various groups that emerge from differences in ideologies and opinions. In connection to this, the media has a significant role in influencing people’s views and opinions on various aspects. Therefore, media can be a very strong agent of war. In the case of Vietnam War, the media played a significant role in influencing people’s perception as well as courses of actions. The media can also play a significant role in fostering peace among the people by promoting consensus among antagonist groups. For instance, people are usually influenced by the available information while making important conclusions about the war. The information they get may trigger negative or positive mentality about the war. The media have a significant contribution in this case. Therefore, the role of the media in the Vietnam War was too important to ignore. As noted earlier, the major cause of the Vietnam War... Capitalism and communism are two totally opposing modes of production. In communism, the means of production are collectively owned. In this mode of production, people work together after which they share the products equally amongst themselves. On the other hand, the capitalism mode of production is characterized by private ownership of the means of production. This is opposed to the socialism production where the property is owned collectively by the community. Therefore, the two were totally different from each other. Due to these differences, conflict was bound to emanate from the two sides. Both systems cannot exist in the same economy. In this case, communism poses a great threat to the American economy. As the world’s largest economy, the spread of communism could threaten the investment and other economic relations that America had with these regions. America’s economic interests were favored by capitalism rather than communism. In capitalism, America could easi ly realize its economic interests. In other words, these differences played a major role in promoting the war in Vietnam. From this perspective, United States believed that it had enough reasons for being in war with Vietnam. In real sense, it looked odd for the United States to go into war with a small country like Vietnam. Furthermore, Vietnam is located far away from the Asian countries. This posed many questions among the people. Many people believed that there were no enough reasons for the United States to take such kind of action. That is, going into war with a small country like Vietnam without justifiable reasons. In an effort to convince people about the logic for the action, propaganda machine was set into action.

Marketing Communications Plan Assignment Example | Topics and Well Written Essays - 2500 words

Marketing Communications Plan - Assignment Example Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product). "According to the American Marketing Association, marketing research is the systematic gathering, recording, and analysing of data about problems relating to the marketing of goods and services." Although market research is imperfect science, it deals with customers and their continual changes feels and behaviours, which are influenced by innumerable subjective causes. Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. As part of the search for business effectiveness the entire process of marketing communication is being approached in a comprehensive and unified manner where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. It is engineered to harness all aspects of marketing communication such as advertising, promotion of sales, public relation, and direct marketing in a highly focused manner eschewing the former tendency of these departments to function in isolation . 2.2 Devising an Integrated Marketing Communications Programme forCrunchy Crunch Company All marketing communications campaign for business organizations should have clear, concise, and measurable objectives. For achieving organizational objectives and goals, communication campaign requires careful planning and administration of events. 1. Need for an advertising campaign Advertisement is meant to pass on information to the prospective customers. It is one of the most powerful elements in international marketing. Business Organization should make sure that you have chosen the right solution to the problem to communicate product benefits or to support an event before undertaking an advertising campaign or a communications campaign. An advertising or direct mail campaign can find new customers fro your products but sales representatives an better handle to convert information-seekers into customers Thus organizations first find out the need for an advertisement campaign to attract customers and then look for available mix of advertisement and

Vienna, Austria Essay Example | Topics and Well Written Essays - 750 words

Vienna, Austria - Essay Example The researcher of this essay aims to provide a brief description of Vienna, that is the capital of Austria and also one of the nine States of Austria. The population of Vienna is 1.6 million today, so that Vienna is the largest city of Austria as well as its cultural, economic and political center. The city lies on both sides of the River Danube, and only 60 kilometers off Austria's Eastern border. Vienna lies in the South East corner of Central Europe and is close to the Czech Republic, Slovakia and Hungary. The Wienerwald (Vienna Woods) and the foothills of the Eastern Alps begin shortly after the western suburbs of Vienna. The city was the capital of the Austro-Hungarian monarchy between 1867 and 1918. Today, Vienna city is composed of 23 districts, which though have their own names, are also numbered. However, the elections in these subdivisions are held on the district level, which gives the representatives the political clout. The researcher states that Vienna is famous for bea utiful architecture and breathtaking buildings, history and culture. Cafà © Society, the place to take a break from sightseeing, was invented in Vienna. One of the attractions of Vienna is State of Opera, that was built in the late 1800s. At once the Inner city was surrounded by defensive walls known as Innere Stadt, today it is within Ringstrasse, that is a broad boulevard, lined with imposing buildings, monuments, and parks, such as Gothic St Stephen's Cathedral, which has 113 m steeple that can be seen from most parts of Vienna. (Austria, 1) In Vienna a number of United Nations offices and various international institutions and companies are located. Some of these major institutions are: United Nations Industrial Development Organization (UNIDO), the Organization of Petroleum Exporting Countries (OPEC), the International Atomic Energy Agency (IAEA) and the Organization for Security and Co-operation in Europe (OSCE) (Vienna, 1). Vienna has a long tradition of art and culture in the areas of theatre, opera, classical music and fine arts. Burgtheater together with its branch, the Akademietheater, is considered to be one of the best theatres in the German-speaking world. The other theatres offering high quality entertainment are: Volkstheater Wien and the Theater in der Josefstadt. There are also other many theatres offering excellent quality in performing arts like modern, experimental plays or cabaret. Two theatres, Staatsoper and the Volksoper offer great opportunities to the Opera lovers. At Wiener Musikverein, the well -known theatre, concerts of classical music are performed. The Theater an der Wien has become famous in the recent years for hosting premiers of the musicals. Even in many Roman Catholic churches in central Vienna a number of religious and other music is organized. Vienna is famous for its glorious architecture. The buildings are made with beautiful designs of Gothic, Renaissance, Baroque, and typical Austrian Biedermeier styles. The Secession, Karlsplatz Metropolitan Railway Station, and the Kirche am Steinhof by Otto Wagner rank among the best-known examples of Art Nouveau in the world. The Lipizzaner stallions of the Spanish Riding School, the Vienna Boys' Choir (Wiener Sngerknaben), Wiener Schnitzel, Sachertorte, and various pastries, including the bagel are some of the other special features of Vienna. Viennese Kathreintanzn is the best-known folk dancing of Vienna. In the Vienna city, also located are a number of educational institutes, universities, professional colleges and gymnasiums. There are a number of museums in Vienna of which the most famous is Hofburg, the former imperial palace that was built during the 13th century (Austria, 1). The treasury of this museum holds the imperial jewels. Kunsthistorisches Museum is located directly opposite to Hofburg; it houses a number paintings made by the old masters. Then there is Leopold Museum that displays works of the Viennese Secession, Viennese Modernism and

The Marketing Planning of L'Oreal Organisation Essay

The Marketing Planning of L'Oreal Organisation - Essay Example This research will begin with the statement that L’Oreal Group is a leading company that markets a wide range of cosmetic products. The corporate products are sub divided-well in order to help the company to become an important player in beauty industry across the globe. Notwithstanding the intensity of competition that exists, it is beneficial to analyze the company’s internal and external profile to gain an understanding of its strategic planning process. The term marketing as an exchange process refers to a concentrated term in relation to the marketing concept. It is originally defined as a transaction by which two or more parties offer a benefit or value to others with a view to satisfying their prospective needs. Companies receive a benefit of selling goods through a market which incorporates a wide range of products and services while end-users obtain commodities they desire from the market. Therefore, both parties including the firms and end users/customers gain in this exchange process. This can occur in a transactional form which means that a consumer buys a particular brand because of self-interest or in form of relational exchange if long-term orientation has taken place. In case of L’Oreal, it can be seen that the company utilizes this concept when conducting its business. The exchange between L’Oreal and its customers result in transactions where the customers buy the products offered and the company gets money. The main goal of L’Oreal is to facilitate and increase its sales transactions through convincing the existing customers and potential customers to purchase its products. As such, it uses the marketing exchange process to assess the trade-offs it needs in order to satisfy its wants and needs, as well as its customer’s wants. L’Oreal’s objective is to create safe and effective quality beauty products for its customers. It is a company that values establishing a strong consumer relations hip.

Vienna, Austria Essay Example | Topics and Well Written Essays - 750 words

Vienna, Austria - Essay Example The researcher of this essay aims to provide a brief description of Vienna, that is the capital of Austria and also one of the nine States of Austria. The population of Vienna is 1.6 million today, so that Vienna is the largest city of Austria as well as its cultural, economic and political center. The city lies on both sides of the River Danube, and only 60 kilometers off Austria's Eastern border. Vienna lies in the South East corner of Central Europe and is close to the Czech Republic, Slovakia and Hungary. The Wienerwald (Vienna Woods) and the foothills of the Eastern Alps begin shortly after the western suburbs of Vienna. The city was the capital of the Austro-Hungarian monarchy between 1867 and 1918. Today, Vienna city is composed of 23 districts, which though have their own names, are also numbered. However, the elections in these subdivisions are held on the district level, which gives the representatives the political clout. The researcher states that Vienna is famous for bea utiful architecture and breathtaking buildings, history and culture. Cafà © Society, the place to take a break from sightseeing, was invented in Vienna. One of the attractions of Vienna is State of Opera, that was built in the late 1800s. At once the Inner city was surrounded by defensive walls known as Innere Stadt, today it is within Ringstrasse, that is a broad boulevard, lined with imposing buildings, monuments, and parks, such as Gothic St Stephen's Cathedral, which has 113 m steeple that can be seen from most parts of Vienna. (Austria, 1) In Vienna a number of United Nations offices and various international institutions and companies are located. Some of these major institutions are: United Nations Industrial Development Organization (UNIDO), the Organization of Petroleum Exporting Countries (OPEC), the International Atomic Energy Agency (IAEA) and the Organization for Security and Co-operation in Europe (OSCE) (Vienna, 1). Vienna has a long tradition of art and culture in the areas of theatre, opera, classical music and fine arts. Burgtheater together with its branch, the Akademietheater, is considered to be one of the best theatres in the German-speaking world. The other theatres offering high quality entertainment are: Volkstheater Wien and the Theater in der Josefstadt. There are also other many theatres offering excellent quality in performing arts like modern, experimental plays or cabaret. Two theatres, Staatsoper and the Volksoper offer great opportunities to the Opera lovers. At Wiener Musikverein, the well -known theatre, concerts of classical music are performed. The Theater an der Wien has become famous in the recent years for hosting premiers of the musicals. Even in many Roman Catholic churches in central Vienna a number of religious and other music is organized. Vienna is famous for its glorious architecture. The buildings are made with beautiful designs of Gothic, Renaissance, Baroque, and typical Austrian Biedermeier styles. The Secession, Karlsplatz Metropolitan Railway Station, and the Kirche am Steinhof by Otto Wagner rank among the best-known examples of Art Nouveau in the world. The Lipizzaner stallions of the Spanish Riding School, the Vienna Boys' Choir (Wiener Sngerknaben), Wiener Schnitzel, Sachertorte, and various pastries, including the bagel are some of the other special features of Vienna. Viennese Kathreintanzn is the best-known folk dancing of Vienna. In the Vienna city, also located are a number of educational institutes, universities, professional colleges and gymnasiums. There are a number of museums in Vienna of which the most famous is Hofburg, the former imperial palace that was built during the 13th century (Austria, 1). The treasury of this museum holds the imperial jewels. Kunsthistorisches Museum is located directly opposite to Hofburg; it houses a number paintings made by the old masters. Then there is Leopold Museum that displays works of the Viennese Secession, Viennese Modernism and

A critical response to the Marketing Myopia article Assignment - 1

A critical response to the Marketing Myopia article - Assignment Example Therefore, fulfilling the needs of customers translate to intense buying and selling products. Additionally, customers often feel comfortable to buying or engage in business with institutions that fulfill their business needs. Therefore, Theodore Levitt’s article â€Å"Marketing Myopia† is a platform that provides the management of businesses with understanding why and how to improve the productivity of businesses and the real needs of customers towards this growth. Levitt is advising the marketers to focus further on the market that shall modify products and companies instead of focusing on their own companies. Modifying products ensures that these products increase value thereby catering for the changing demands of customers and the business community. According to Levitt, first priority should be directed to the market, which is the customer. To emphasize on his new marketing myopia, Levitt uses numerous business institution (Levitt, 2004). For example, Levitt  focuses on the business productivity on Hollywood and in the same concern he possess a question â€Å"if Hollywood was into television rather than movies, wouldn’t it have profited more?† The ideals presented or posted by this question are actually true. Most of the Hollywood crowd usually concentrated in making movies than in money. In the real sense, there is much money in the television than in movie making. Through this question, Levitt is challenging business to c heck and if possible to change their strategies. Notably, if Hollywood could have thought of the television market, it would have made more money that what they currently make (Levitt, 2004). With Hollywood and Sony among other television channels, Levitt introduces new marketing idea termed as the marketing myopia theory. The myopia marketing theory concentrates on marketing strategies where companies are not only needed to be product oriented and technically sound, but the theory also needs

The various methods of dealing Essay Example for Free

The various methods of dealing Essay Legally, a working Monopoly is defined as a firm which controls 25% of their market. This immediately raises problems, within the measurement of market share, and the definition of their market. Microsoft is a considerably well known monopoly (as a whole), but is this the case for all areas of business? This would be the initial problem: determining their market. Microsoft spans a vast spectrum of business, however, virtually breaking into distinct main markets Desktop and Server. It is clear that Microsoft dominate the Desktop market, far outselling any near threats, but is this the case for the server market? I have broken down the server market into two main areas the Operating System itself, and the web based server. Operating System Percentage Share Linux 31.3% Microsoft Family 24.3% Server Software Percentage Share Apache Foundation 56% IIS (Microsoft) 24% According to the definition, Microsoft is not technically a monopoly in both markets. However, as Microsoft can be accepted to live within a single market (computing), they would have a clear monopoly. Consequentially, problems of dominance begin to occur. It has been discovered that they have been abusing their market power by forcing small firms into signing contracts that require them to purchase their software, should they be using their hardware. There are numerous ways to reduce or reclaim the power of monopolies, some controversial, and some are economic theory, therefore unrealistic. I will be discussing these within my essay. Monopolies tend to play as the dominant firm within their market, and as a result, tend to me price makers rather than takers. However, they can only control the price, or output, but not both. Generally, monopolies can be bad for the market mechanism as they are neither productively nor allocatively efficient. Like most firms, they would choose to profit maximise (at the point MC=MR). As you can see from the diagram on the left, if they choose to output the profit maximising level Q1, they will receive the price displayed by the demand curve P1. Fortunately, there are several remedies for monopoly. The first that I am going to discuss is: regulation. An excellent remedy for pure monopolies (where a single firm dominates 100% of a market) is regulation. Regulation involves the government appointing an independent body to monitor the activities of the firms. Ofcom (merged, previously Oftel) are a working example of this. They are the regulating body for the communications industry, covering telecommunications. Previously, before deregulation occurred, there were two main dominant firms: Telewest/NTL (Now Virgin Media), and British Telecommunications. If there was no regulatory body in place, it would have been too easy for this duopoly (where two main firms dominate the market) to price fix (tactically through the use of informal signals to indicate their future and current pricing structures) and therefore take advantage of the consumers, at they would have little choice other than to remove their fixed line telephones completely. One of the methods that can be used is RPI-X (RPI minus X) regulation. The value of X is defined by the regulatory body, and limits the pricing that firms may change based on the RPI (retail price index) less the value of X. As a result, if RPI-X0 then the firms will be forced to reduce their prices by the resultant value. The kind of price barrier will motivate firms to lower costs (as they cannot increase their prices) in order to generate greater profit for themselves. This kind of regulation has been using against British Gas, which expired on the 31st March 2000. Expanding on my telecommunications example: NTL has had agreements put in place by Oftel of RPI-1, so they were permitted to raise prices by no more than the value of RPI, less 1%, per year. However, this particular agreement expired on 31st December 1996. However, actual regulation has (in my opinion) proven to be inefficient and adequate, and possibly deemed to be failing the industry. A typical example of this lack of regulation is demonstrated by the unstoppable, but inevitable, profits of British Gas. They announced profits of à ¯Ã‚ ¿Ã‚ ½992 million for the first 6 months of this year, less than 24 hours after raising household prices by 35. This raises the question of whether or not these price rises are justified. They, along with the rest of the market, justify their actions on the elevation of wholesale gas and electricity prices (costs which they cannot absorb), but is this form of a tacit agreement (where firms informally signal price decision to other firms, to suggest they copy)? While it is proven that the barrel of oil did rise to approximately $150 per barrel, the firms were quick to act, raising their prices in quick succession of each other. However, now that the prices have fallen by half, have the firms taken the same quick action in reducing prices? I think not. This is an example of asymmetric information between the firms and the regulator, where the regulator is only dropping suggestions to the firms; they are not forcing any actions upon them. Despite preaches by Fuel Poverty organisations and EnergyWatch (the regulator), prices are still not falling at the rate that they should be. However, one of the most significant problems lie within determining the correct value of X for RPI-X price capping, as the regulator has few resources (as this example has demonstrated), therefore they cannot correctly evaluate costs. Setting a value too low may lead to under investment within the industry, causing undesired adverse effects. Having said this, the regulatory body has the power to split up a monopoly into multiple, smaller, firms if it deems this as necessary. This can be good for the market, as this will open up it to more competition, and possibly lower barriers to entry for other firms. This is the case of British Gas, where the regulator (Ofgas) had split it up into two major firms: Centrica and Transco. The idea was to open the market up to greater competition, as then British Gas (a trading name of Centrica) who sells the gas to business and domestic users would be separated from Transco who manage the actual gas pipelines. This would lower the barriers to entry (sunk costs) for new firms, as they would not have to produce the gas, nor have it routed to their customers homes. They can simply purchase it at a wholesale rate, and sell that on with a margin for profit. Other countries have adopted a different method for regulating monopolies, called Rate of return regulation. This is where companies are taxed a percentage of their profits, however this has similar problems. As there is no price ceiling introduced by this method, the monopolistic firm(s) may choose to simply increase their prices in order to cover the additional tax. This actually solves no problems, and leaves the consumer worse off, as they would be faced with paying higher prices. As the market is dominated by the few single firms, it may leave the consumer no choice but to purchase their goods from those single or sole suppliers at the higher cost. The competition commission also has a strong say on mergers, whether or not they are permitted to go ahead, if there is a threat to the market of a monopoly. An example of this was the Halifax Bank of Scotland and Lloyds TSB merger which resulted in a monopoly for the merged company of the mortgage market over 30% market share. However, these rules were brushed aside due to the nature of the merger, and the apparent confidence that the bank would collapse, and the government being unable to use more public money, therefore being unable to resort to nationalisation without public backlash. The reverse of regulation, de-regulation, can also help to remedy the problems of monopoly. De-regulation is when remove or simplify restrictions on a market in order to increase competition, or the threat within. While the thread of competition may keep push prices down (limit pricing where firms sell at just above their average costs, therefore diminishing the threat of new firms entering the market, forcing any new entrants not to take the chance as the barriers to entry and exit may be too high), it may not been enough in the long term. An example of this is the postal industry. In 2006, the market was fully deregulated, meaning that any new entrant had the ability to complete a range of functions, ranging from collecting and deliver door-to-door mail, to bulk mailing. While this does open the market up to some serious competition, the barriers to entry are still too high. The initial cost of dropping door-to-door mail to 99% of the country is very labour intensive, and explains why the state owned Royal Mail have a monopoly on this. Additionally, there needs to be a way for new firms to pick-up the mail locally from their clients. All this has to be profitably fairly quickly, as if they firm does not have enough finance behind them, they will quickly go bankrupt. However, there have been several new entrants to the marketplace for courier services, and this has become more apparent over the past few years. Such an example is www.Parcel2Go.com (who are a reseller of such companies such as DHL), but pickup large items from your home (as this cheaper service is domestic) and deliver it to another place of a domestic nature for a extraordinary low fee in comparison to the pricing that Royal Mail would change for the same service. Monopolies can also be dealt with by challenge of new firms. However, when a monopoly exists, this is sometimes less likely due to barriers to entry and exit. The new entrants have to assess these barriers, and judge whether or not it would be wise for them to compete; this then encompasses the theory of contestable markets. There are several factors involved, such as the reputation (pricing predictions) of the current (incumbent) firm. The existing monopoly may employ (legal) limit pricing to keep the threat of competition low, or apply predatory pricing. Illegal in the UK, predatory pricing involves setting the price below cost, with the intent to drive out their rivals, and then raise prices again. Another such formal form of collusion is cartels, however they are also forbidden by law. Fortunately, such anti-competitive practices are removable, however unfortunately, as I have discussed above: tacit collusion is the most likely and the hardest to prove and stop. Furthermore, there is resale price maintenance where the manufacturer will fix the price that the retailer must sell their goods at (they will generally apply this), and if they did not they would refuse to supply, which is again, illegal. Additionally, the incumbent firm can compete with non-pricing strategies, such as brand loyalty schemes or certain kinds of special offers so that their customers naturally do not buy from their competitors. There are also considerable sunk costs that are involved, and the more irrevocable they are, the less tempting for the new entrant. Depreciation is common, and when technology is fast-moving, a production system thats 6 months old can lose considerable value, quickly. An almost totally irrevocable cost is advertising such as branding and gaining that brand awareness and loyalty. While its average cost can be kept low by spreading the budget over large volumes of output, however the only realistic way this cost can be recovered, is if the firm was to sell their entire brand to the monopolist. Unfortunately, the incumbent firm can easy rival any advertising that the new entrant makes, making their efforts redundant. There may also be legal barriers, but these are more uncommon than not. Such barriers will include Patents, where the incumbent firm is rewarded for the research and inventions that they have created, so have a legal barrier to prevent any other firms from coping their idea, design or otherwise. Such patents stand for around 2 decades, so this can be a considerable amount of time for the incumbent firm to gain a monopoly on their product (regardless of the fact they will be the sole supplier). Natural monopolies act at as a barrier to entry for new firms, and within industries such as Water (Thames Water have a monopoly on this), it would be too costly and inefficient to lay down two pipes to consumers homes. However, should the market be deregulated for example, if Thames Water sell the water a wholesale price (such as British Gas does with Gas) then additional firms can afford to enter the market with lower barriers to entry. Finally, there is information asymmetry, where the existing firm has the experience and the knowledge about the industry that allows them to be more productive and drive down their costs. If the information is not known to the new entrants, this can be a sunk cost for them, acting as yet another deterrent for entering the market. However, having discussed the problems that monopolies may bring, the reverse can be true. Monopolies can be beneficial to a market because they achieve greater economies of scale, and tend to have a lower market price than smaller firms as they are more able to pass on cost reduction. A typical example of this would be the comparison of a monopolistic firm such as Tesco against Jays News. A typical product, one pint of milk will cost around 49 pence in a small firms shop, or 26 pence in Tesco. At a 53% saving, it seems clear that monopolies can benefit the greater economy. Sources: NTL Price Capping: http://www.ofcom.org.uk/static/archive/oftel/ind_info/broadcasting/ntlprice/section2.htm

History and Development of Clothes Irons

History and Development of Clothes Irons 1.0 Introduction The report thoroughly examines the development and history of cloths irons and investigate of the materials used. The purpose of this report is to describe and examine the function and special features of this appliance. And, to identify the social, environmental, sustainability and cultural implications that have arisen from the development. Further exploring the use of this type of appliance with so to classify the materials used. A clothes iron also known as a flat iron, or smoothing iron, is a household appliance used to smoothen out the crinkles out of and creases into clothes. 1.1 History of Iron The history of the cloths iron advanced from in the 1st century. First iron developed with metal pans filled with boiling water were initially used in China during that period. Empire-era Romans had several tools like the modern iron. This flat metal mallet was used to hit clothes. The creases were removed by the pounding. Around the fifteenth century, an enhancement over the flatiron was presented. The hot box was made of a hollow metal box with a smooth bottom and a grip. Inside, hot coals, or some other heating element were placed. In the late 1800s, gas irons came into existence. Households had separate gas lines, and the gas iron was hooked up to the gas line by a pipe. The iron contained a burner to which the gas ran. When the burner was lit, the iron intensified. These irons were usuallyiron heated with oil, gasoline, and other fuels. Later, throughout the 1880s when electricity was later becoming extensive accessible in regular households. The very initial development of plug-in iron was by Henry W. Seeley in 1882. This was attached to an electrical source by removable cables. Electricity from the source stimulated the irons interior coils. The irons were heated on a stand which had to be reheated frequently. There was no way of controlling its temperature. One big problem with Seeleys iron was that it heated gradually, and cooled progressively when used. The iron had to be reheated repeatedly. During the 20th century, Thomas Sears invented the first steam iron. Most modern irons are made of metallic and polymer materials, and most have features such as steam, temperature controls, and programable shutoff. High heat of steam provides the ease of removing wrinkles and creases off clothing. 1.3 Impact and Effects The development of iron led to the improvement of minimalise time consumption spent on ironing clothes improving the domestic household by reducing physical labor with the small and compact tool. The improvement of the iron led to new features and improved quality such as allowing vertical steaming, temperature control and etc. Engineers uses the latest materials and manufacturing processes, include a range of features to ensure comfort appearance, safety and ergonomics to the society. Frequent ironing can lead to environmental impacts depicted in society, leading to massive amounts of electricity consumption and greenhouse gas emissions. Generally, one iron uses 1000 Watts of energy annually of 3 people, significantly using a substantial amount of energy. Because the demand for electricity is variable throughout the day, its generation is uneven. This produces problems and enhances a financial and environmental cost. 2.0 Description 2.1 Components The iron is functioned when electric voltage is transferred through a coil and it is heated. This heat is then transferred to the soleplate through conduction. Modern irons operate by water transferred into a small transparent water tank and boiled until its indicated it is ready. User can adjust the steaming option with a mechanical button. The blend of heat and pressure removes wrinkles and creases using resistive heating from an electrical current. Ironing works by discharging the bonds between the long-chain polymer particles in the fibers of the material. While the particles are hot, the fibers are flattened by the mass of the iron, and they grasp their new form as they calm Modern Iron consists of: Sole Plate: Its made with molten aluminum. This is placed in a mold where holes are made. Then its pressure, cooled, and released. Aluminum allows corrosion not to occur. It is polished, layered with a non-stick material making it stainless. Thermostat: In mold, a small metal post is made. A spring is made onto it. This spring is completed of two different metals. The spring controls the irons temperature. Power contacts are connected to the spring, which then the electricity is allowed through so the iron can be heated. Housing and Handle: In a mold, the heated plastic is inserted into a mold under pressure, cooled, and released. The heating element: This is between the sole plate and cover plate. The heating element consists of nichrome wire wound around a sheet of mica. The two ends of the nichrome wire are connected to the contact strips. The contact strips are connected to the terminals of the iron. Mica is a very good insulating material and can also endure very high temperature 2.2 Production When all the components are mass-produced, the iron is completed on a computerised production line. The sole plate is the first part on the assembly line. The thermostat is screwed then to the plate by automaton machinery. To the sole plate-thermostat subassembly, the water tank is set together. It is secured with mechanical robots with attachments, Grip and frame is linked over the sole plate, thermostat and water tank, and secured by bolts. Electrical cord is the last piece to be added. After robotic testing procedure, the irons are examined by hand. Finished irons are packed into separate boxes with instructions and other documents. 2.3 FEATURES Modern irons have various features: Auto Shutoff Automatically turned off when left idle its heel for 8 minutes Anti-drip Prevents leaks when the iron is not hot enough to steam. Anti-calcium Allows self-cleaning. A valve that acts as a filter that you need to be clean from time to time. This prevents the built-up of calcium built-up due to hardness of water. Temperature Control Adjust the temperature on types of materials: silk, wool, cotton, linen, etc. Cord Control The point at which the cord attaches to the iron and has a spring to hold the cord out of the way when ironing, this prevents fires and provides more convenience. 3.0 Analysis The three main materials used in the clothes iron and the engineering properties of each are: Materials Advantages Disadvantages Thermosetting Polymer (Outer Cover) Allow easy cleaning on the smooth surface Reduced weight Cheap and inexpensive Insulator remains cool when operated in elevated temperature of heat High toxicity and flammability Low strength Non-biodegradable Ceramics (Components) Inexpensive Stable at elevated temperatures Good electrical insulators Weak in tension. Poor shock resistance. Molten Aluminum (Sole plate) Non-corrosive Prevention of rusting Stainless metal Recyclable Resistant to elevated temperature use Expensive Vulnerable when scratched Comparison between the early and late model: Early Model Later Model Steel fittings Cast iron base Polymer- Bakelite electrical fittings Copper- electrical wire Cloth- electrical insulation Heated by wood fire or other gases Stainless steel base Aluminum Polymer Polymer PVC electrical insulation Copper electrical wire Ceramic electronic components Heated by electric element 4.0 RECOMMENDATIONS CONCLUSION A feature I would improve on the iron is the sole plate. An improved and better coating would be invented that can be more resistant and tough from damage as zippers or other protrusions on clothing to can damage the sole plate. And reduce the dragging over and on the textile material when using the iron making it smoother to utilise. These enhancements and development can be found in the factor of better alloys or better nonstick coatings. With the innovations advancement of inventions of technologies, materials and component has been advanced and hence better quality. The early model utilises wood and other gases to power the iron whilst in comparison now into the contemporary modern day society it enhances on electrical power to rely on. Metal was used in the ancient periods but in present society polymer is handled to which creates an insubstantial light-weighted product and thus extremely convenient and accessible on daily lives in society. 5.0 APPENDIX References Information About the Electric Iron Invention: How an Electric Iron Works. Bright HubEngineering: Articles, News Industry, Information Written for Engineers. NP/NDWeb. 18 March 2017. Bright Hub Engineering. 2010. The Invention of the Electric Iron. [ONLINE] Available at: http://www.brighthubengineering.com/consumer-appliances-electronics/64941-the-invention-of-the-electric-iron/. [Accessed 18 March 2017]. MOHD HAZUAN BIN MOHD ZAWAWI. 2010. DESIGN AND ANALYSIS OF ELECTRICAL IRON USING BOOTHROYD DEWHURST DFMA METHODOLOGY. [ONLINE] Available at: http://eprints.utem.edu.my/2985/1/Design_And_Analysis_Of_Electrical_Iron_Using_Boothroyd_Dewhurst_DFMA_Methodology_-_24_pages.pdf. [Accessed 18 March 2017]. Eric Benac. 2010. Who Invented the Pressing Iron? [ONLINE] Available at: http://www.ehow.com/about_5113872_invented-pressing-iron.html. [Accessed 18 March 2017]. How clothes iron is made material, history, used, parts, components, product, machine, History, Raw Mcaterials. 2017. How clothes iron is made material, history, used, parts, components, product, machine, History, Raw Mcaterials. [ONLINE] Available at: http://www.madehow.com/Volume-6/Clothes-Iron.html. [Accessed 17 March 2017]. _History and Theory of Ironing_. 2017. _History and Theory of Ironing_. [ONLINE] Available at: http://www.jitterbuzz.com/ironing_history.html. [Accessed 17 March 2017]. History of steam iron. 2017. History of steam iron. [ONLINE] Available at: http://www.steamiron.info/storiaferrostiro.htm. [Accessed 17 March 2017]. Smoothing Iron 1882 MagLab. 2017. Smoothing Iron 1882 MagLab. [ONLINE] Available at: https://nationalmaglab.org/education/magnet-academy/history-of-electricity-magnetism/museum/smoothing-iron. [Accessed 17 March 2017]

The Ideal Hero :: essays research papers

There is always a common, ideal, hero a person may have in may have in mid. One might stereotype against the sex of the imaginative ideal hero to finalize their judgement on whether they will have the qualities of being a true hero. Having the same cultural perception will 'box out' other ideas that another person may have suggested. Relying on these stereotypes brought out by others, we are able to use them to build our own stereotypical understanding of a hero. But the true question is, how are they brought up to be a hero? The common stereotypical view of a true hero would tend to be big and muscular. Never will you see a small and skinny boy walking into a free falling ton of bricks to save his loved ones. Take 'Superman' for example, he would be seen to have the qualities of what a true hero would strive for. The quality in which only a male would suit for stereotypically, as for women they are more commonly seen to be less heroic and more of a household slave. Heroes would commonly be seen to be male as they would have the courage to fight for what he believes in. They aspects of which we can only see in a male as they are more commonly seen to come back home with a female at his hand to massage him and feed his needs. Males and females are quite the opposite in what they look for in each other. A male would look for a nice innocent, good looking girl, where as a female would want to look for a man who is strong and will protect her at any means. This then comes to show how females then become reliant on a male for her safety needs. Heroes always start from the somewhere and then train till they reach the needed standard where they are then needed to protect their city. Having the abilities, they still must train to maintain the control over the power they now possess. Spiderman is an example, he once was originally a young man whose goal was just to get into university and study science, while on an excursion to a museum he was bitten by a venomous spider, having no life taking effects but instead turning him into a man who now possesses spidery features. Then once having control over the power he now possesses he must arise at every moment where his city and loved ones may run into danger.